FIFA WORLD CUP 2018- PREDICTIONS AND ANALYSIS

Football is one of the most sought after sports on the planet, half of which will be glued to their television screens, starting today, to stay tuned to the spectacle that is this World Cup. The FIFA World Cup 2018 begins today with 32 countries yearning to lift the trophy on July 15th in Moscow. […]

DIGITALISATION: TRANSFORMING THE FACE OF SPORTS

Digitalisation has permeated all aspects of society, and the sports industry has been no exception. Since the 60s, till today, the sports industry has undergone a significant transformation, creating a position for itself. However, the last few years have seen the inception of digital technology in the sports arena. This technology has had great contribution […]

GENDER INEQUALITY IN SPORTS

Gender inequality in sports always has been, and will forever remain a controversial topic of discussion. Even though this issue has come a long way over the years, especially after UNSECO acknowledging sports and physical activity as a human right in the year 1978, there is still a long way to go. This is one […]

SELLING POWER OF ATHLETES AND SOCIAL MEDIA

Nowadays, the power of social media works in the favour of Marketing as it makes easier for all brands the entire process of discovering potential consumers and reaching out to them fairly easily through the influencers. As far as this blog is concerned, the “influencers” here refer to renowned athletes. Social Media has effectively […]

JANUARY 2018 TRANSFER WINDOW: HIGHLIGHTS

The transfer window madness for the summer of 2017 may be far in the rear-view mirror now, but as they say, exciting times are always around the corner. Yet again, it’s that time of the year. All the football fanatics geared up for the surprises in store for them. Some fans will be shouting […]

THE HIGHEST PAYING SPORTS AROUND THE WORLD

Most people hold a belief that the entertainment industry is the richest industry in the world, but only a few know that it’s not true. Yes, the entertainment sure is glitzy and glamorous, and is also massively flourishing. However, if we are talking about the highest paying industries, then sports would definitely top the list. […]

THE MOST HEARTBREAKING LOSSES IN THE HISTORY OF SPORTS

A game between two teams, be it any sport, more often than not, only points to one conclusion: one of the two competing teams and their fan bases will experience great pride, joy, and celebrations; meanwhile, the other team will experience crushing defeat, heartbreak and humiliation. In this post, we will be taking a glimpse […]

THE TOP MOST INSPIRATIONAL SPORTS MOVIES

While the list of the greatest motivational sports movies can turn out to be quite long, there are some exceptional ones that just send chills down your spine, and we have them listed right here. These are some movies, we think, are the most invigorating sports movies of all time: ANY GIVEN SUNDAY: This spectacular […]

A PEEK INTO THE WORLD OF SPORTS BETTING

Betting, in the sports industry, is a trending pastime in today’s date. Numerous people from all around the world revel in sports betting, so much, that they spend millions of dollars on it every year, as a whole. Some consider it a safe investment, apart from the fact that it is a lot of fun. […]

SPORTS AND FITNESS MYTHS THAT PEOPLE ACTUALLY BELIEVE

It’s a commonly known fact: where there are people, there are myths. Till today, myths have always been a part of people’s day-to-day lives; the urban legends and the Greek mythologies. Most of these legends are far from being true, yet people still believe them. These myths fall in the middle of fairytales, which people […]